Archives: Projects

Portfolio projects

14 Sep 2019
+

BELL Fragrance

The flavor industry was anticipating an influx of bold, exotic trends from all corners of the planet.  Bell’s B2B brochures had to be a dash poetic, with a comfort food relatability. I was asked to intrigue without overwhelming.

12 Sep 2019
+

Athena Bars

The creator of Chicago’s first brownie was ready to expose some Old World secrets: a new line of vegan raw bars with a mythic Middle eastern bite. I branded “Athena Bars” to introduce the exotic, sassy side of this renowned gourmet baker with a website landing pages and wrapper copy for each ambrosial dairy free, gluten free raw bar flavor.


  • Web Bio [PDF]
12 Sep 2019
+

BELL Flavor

The flavor industry was anticipating an influx of bold, exotic trends from all corners of the planet.  Bell’s B2B brochures had to be a dash poetic, with a comfort food relatability. I was asked to intrigue without overwhelming.

12 Sep 2019
+

Restrocity

Website www.restrocity.com

The founder of Chicago’s first food and drink industry hub was itching to launch. But he still needed: some terse landing pages, traditional press releases, and chatty invites for Founders’ Circle members – including Alpana Singh – which were wrapped around a branded ice pack and hand delivered to each restaurateur’s kitchen. 

Invite & Menu

  • Invite & Menu [pdf]

Restrocity PR

  • Restrocity PR [pdf]
12 Sep 2019
+

Studio ARQ

This Minority Business Enterprise in Chicago’s Pilsen neighborhood had built just about every kind of project imaginable – and an impeccable reputation as a community leader.

Now, Studio ARQ had a website to build and needed copy that reflected its style and values.

 

12 Sep 2019
+

Liveyon

The world’s most recognized stem cell brand had done decades worth of research on all continents to develop the first clinical trial grade stem cell product. It was time to go to market.

I pitched and executed a multichannel campaign including: 

  • SEO optimized landing pages (currently featured on 50+ US orthopedic HCP websites) 
  • patient retention email campaign (sent monthly by 25+ US orthopedic HCPs)
  • B2B collateral to promote provider marketing program

My work:

12 Sep 2019
+

AMITA Health

Amita Health needed to describe its behavioral institute for children in a tone that resonates with parents who are navigating behavioral challenges, as well as abide by regulatory guidelines and incorporate content SEO strategy.

My work:

12 Sep 2019
+

Vitadox

My first day on the job I learned that the developers were still coding the new Vitadox healthcare directory platform, which would eventually include a patient education library. 

The junior copywriters had never seen a brand book, the COO hadn’t written a blog post in a year, and there was no marketing strategy for the platform-in-progress.

I did some basic housekeeping with…

 

12 Sep 2019
+

WebToMed

WebToMed had dozens of highly diverse healthcare clients, but offered only one non-segmented bi-monthly email campaign for patients. Not surprisingly, the cancellation calls were coming as often as the emails. 

After analyzing the specialties of clients across the country, I trained my copywriters to segment posts to target: integrative medicine providers, aesthetic medicine providers, and general medicine providers. The average open rate went from 8 – 26%. 

My Work:

  1. integrative
  2. aesthetic
  3. general
12 Sep 2019
+

TA Sciences

Once clinical trials had demonstrated that TA 65 could indeed lengthen telomeres – the chromosome tips that protect us against rapid aging – TA Sciences had to get the word out.  

My multi channel campaign included: 

  • B2C holiday eblasts (doubled sales from previous year’s holiday campaign)
  • content SEO landing page which attracted new buyers and new licensees
  • B2B email campaign to update licensees on latest research
  • B2C campaign to retain and educate customers

My Work: