Best Selling YA Author

 Suzanne Collins

author | screenwriter “Hunger Games” trilogy

As Marketing Director at the Magic Tree Bookstore I worked with Scholastic to entice the super private author to come meet hundreds of her fans. After seeing my CTAs and applications she agreed to fly out and present awards to winners of my Mockingjay contest at the midnight release party, which attracted hundreds of teens from five states. “What a creative campaign  – you’ve inspired so many kids!” she exclaimed, and told us she was happy she came.

YA book sales doubled, and the Magic Tree thrived for another decade.

Categories
Personal Branding