Once clinical trials had demonstrated that TA 65 could indeed lengthen telomeres – the chromosome tips that protect us against rapid aging – TA Sciences had to get the word out.
My multi channel campaign included:
- B2C holiday eblasts (doubled sales from previous year’s holiday campaign)
- content SEO landing page which attracted new buyers and new licensees
- B2B email campaign to update licensees on latest research
- B2C campaign to retain and educate customers