WebToMed had dozens of highly diverse healthcare clients, but offered only one non-segmented bi-monthly email campaign for patients. Not surprisingly, the cancellation calls were coming as often as the emails. 

After analyzing the specialties of clients across the country, I trained my copywriters to segment posts to target: integrative medicine providers, aesthetic medicine providers, and general medicine providers. The average open rate went from 8 – 26%. 

My Work:

  1. integrative
  2. aesthetic
  3. general

If you’d like to contact me please email me